Elmo Insurance will differentiate itself by promoting its brand values, developing a broader range of products and using technology to a greater extent in the delivery of its service. This objective will be achieved through the following high-level strategies:
- A communications strategy that will embrace our customers, partners, staff, the market and the public at large.
- A marketing strategy that embraces branding - The values of the Elmo brand convey integrity and understanding, financial strength, long-term stability, versatility and accessibility. A variety of methods will be used including advertising (press, publications and signage), public relations (press releases, seminars, meetings, visits to customers), and the Internet.
- Product Range - Elmo Insurance is a customer driven company and will thus respond to their needs.
In particular, Elmo Insurance will seek to introduce:
- Personal lines products that can be delivered through technology to ensure a continued high level of customer service and the better control of costs
- A broader range of commercial lines products through the global knowledge of its international shareholder and reinsurance broker
